Marketing: a guide to the fundamentals
Editeur(s) : PROFILE BOOKS
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
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Envoi sous 3 à 8 jours
21,40 €
Ean :
9781846681936
Date de parution :
29/07/2009
Format et Reliure :
Grand format
Pages :
230